Seamless integration of rules and predictive analytics.
Execute different models based on where your customers live? Not a problem. With ADAPA, use rules to easily implement data segmentation.
Want to use the same predictive model to score all your customers? Want to implement different decisioning strategies based not only on the score, but also on where they live? ADAPA allows you to do that. No worries. Use the scores obtained from your predictive model(s) directly in your rules.
The integration of rules and models in ADAPA is seamless. Simply put, ADAPA allows data driven and expert knowledge to be combined into a single and powerful decision strategy.